Nike, The US sportswear giant has joined hands with Ocean Conservancy. The non-profit environmental advocacy group to launch a new campaign against Arctic shipping routes.
The brand has launched the Arctic Shipping Corporate Pledge which aims at encouraging other businesses and industries. The motive of the pledge is to avoid travelling through the Arctic’s shipping routes. The area is becoming increasingly accessible because of melting of ice there due to climate change apart from this, travelling through the route poses an environmental risk as the route has become one of the world’s most fragile regions. “Temperatures in Arctic is rising at twice the rate of the rest of the planet.”
“At Nike, we exist to serve athletes. That means taking climate action through Move to Zero, Nike’s journey towards a zero carbon, zero waste future,” said Hilary Krane, executive vice president of Nike. He added; “We know climate change impacts how our athletes train and play, and whether they get to enjoy sport at all. Through this pledge, we’ve made a clear choice – to help protect the planet and preserve the Arctic.”
COMPANIES THAT HAVE ALREADY SIGNED UP
Bestseller, Columbia, Gap Inc., H&M Group, Kering, Li & Fung, PVH Corp., and ocean carriers CMA CGM, Evergreen, Hapag-Lloyd and Mediterranean Shipping Company have already signed up to the Arctic Shipping Corporate Pledge.
OCEAN CONSERVANCY SAYS
“The dangers of trans-Arctic shipping routes outweigh all perceived benefits and we cannot ignore the impacts of greenhouse gas emissions from shipping on our ocean,” said Janis Searles Jones, CEO of Ocean Conservancy. “Ocean Conservancy applauds Nike for recognizing the real bottom line here is a shared responsibility for the health of the Arctic. Believes the announcement will spur much-needed action to prevent risky Arctic shipping. Hopes additional commitments to reduce emissions from global shipping will emerge.”